What characterizes intensive distribution?

Intensive distribution is characterized by offering products in as many outlets as possible. This distribution strategy aims to maximize product availability and reach for consumers, ensuring that products are readily accessible in various locations, such as supermarkets, convenience stores, and online platforms. The primary goal is to achieve high market saturation and convenience for the customer, making it easier for them to purchase the product whenever they choose.

This approach is particularly effective for everyday consumer goods, such as snacks or household items, where brands benefit from being present wherever potential buyers shop. By focusing on widespread availability, companies are able to enhance product recognition and encourage impulse purchases, which can lead to increased sales volume. This strategy contrasts with more selective distribution methods, where products are available only in specific outlets to maintain exclusivity or a certain brand image.