What is horizontal communication used for in a formal communication network?

Prepare for the WGU BUSI3731 VZT1 Marketing Applications Exam with our tailored quiz. Leverage flashcards, multiple-choice questions, hints, and explanations. Enhance your marketing skills and ace your test!

Horizontal communication is essential in a formal communication network as it facilitates the sharing of information between departments at the same organizational level. This type of communication enables teams to collaborate effectively, exchange ideas, and align their efforts towards common goals. When departments communicate horizontally, they can tackle projects that require cross-functional input and reduce silos, which enhances overall organizational efficiency.

The emphasis on sharing information between departments demonstrates how horizontal communication fosters teamwork and collaboration. It allows for a more cohesive environment where different areas of expertise can contribute to problem-solving and innovation.

In contrast, other types of communication serve different purposes. For instance, sending marketing materials across departments could involve vertical communication, as it may require an approval process or involve sending messages down from a higher authority. Reporting directly to executive leadership typically falls under vertical communication as well, where information and directives flow from lower levels to higher management. Creating standardized procedures often involves a structured process that might require formal documentation and approval, which is not the primary role of horizontal communication.

The focus on the exchange of information between departments highlights the effectiveness of horizontal communication in facilitating collaboration and shared understanding, which is crucial for achieving organizational objectives.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy